Kefir

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Develop a brand identity, brand packaging and promotional marketing material concept for a yoghurt drink: Kefir. Kefir is a yoghurt drink that originates from the upper mountain regions of Circassia and the goal was to create a brand for Kefir that was easier for the general market appeal to.

The approach was to use a minimal branding style and focus on using bold colours to differentiate itself from other products in the diary aisle in supermarkets.

The logo is made up mountains as linework which acknowledges the mountain regions of Circassia as well as the infusion of a tap and liquid within the letters' ‘f’ and ‘i’ inside of the Kefir name.