Travel Hacker
Adobe Illustrator
Adobe Photoshop
Signage Promotion concept for an online travel blog Travel Hacker.
The objective was to create a set of posters and banner to help promote the blog platform with a clear and impactful branding message. My approach was to make use of a minimal branding design where the companies message was the main subject focus.
Billboard
For the billboard design, the approach was to create a minimal style billboard.
By structuring the main message into the middle of frame but then staggering it
across to the right, it draws the viewer’s eye from left of the image subject to the bottom
right which finishes at the company logo.
Posters
The concept for the posters was to create a collection of different nature locations
that tourists would want to visit. By taking key words for each location as an overlay mask,
the word is both interpreted as the primary focus point and the main visual simultaneously.
A QR code is embedded on the bottom corner for easier access to the company’s website.
