001%

Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe Xd

A Branding exercise of a sports drink brand called 001%.

The objective was to create a sports drinks brand that focused on providing a cognitive focus for the brain without the sugar and caffeine as opposed to other sports drinks on the market.

My approach to the branding was to produce a clean design with an aspect of
bio-technological in nature. The logo itself can be interpreted in multiple ways. The logo is primarily interpreted as 001% but can also be read backwards as ‘100%’ The overlapping of the zeros can be interpreted as an ‘infinite loop’ as a state you could achieve after consuming the product.